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Social Media Intelligence

Social Media Intelligence

Capture real-time conversations and web trends that shape your market. Through in-depth analysis of social data, we provide valuable insights to anticipate changes, understand your audience’s expectations, and proactively adjust your strategies.

Getting to the heart of social networks with Social Media Intelligence

LIFE by OpinionWay offers an innovative approach to Social Media Intelligence that goes far beyond simple monitoring. By decoding online conversations, search behaviour and content shared by brands, influencers and consumers, we reveal the dynamics that shape markets and influence brand strategies.

Our methodologies transform the immense flow of social data into accurate, actionable marketing insights, enabling you to identify opportunities, detect weak signals and guide your strategic decisions to keep pace with an ever-changing environment.

Notre expert

Caroline Vigneront

Co-Director of the LIFE Department

Dernières publications

Sondage

Les consommateurs de demain - April 2026

Sondage

Les entrepreneurs et l’esprit d’entreprise - April 2026

Sondage

Les Français et la supply chain innovante - April 2026

Sondage

Baromètre de la confiance des dirigeants d’ETI – Vague 155 - April 2026

Sondage

Observatoire des Investisseurs Individuels 2025 - April 2026

Sondage

Les Français et le budget voyage - April 2026

Sondage

Les Français et la démocratisation de la culture financière - April 2026

Sondage

L’électroménager, le futur du reconditionné - April 2026

Nos méthodes

Competitive analysis

market mapping 

Brand impact analysis – Voice of Consumer

Evaluate brand presence on the web 

Analysis of reviews (opinion)

Analysis of online reviews

Exploratory analysis of emerging trends

Identify new trends that could influence consumer behaviour

Watch

identify weak signals 

Analysis of search data

Analysis of Google search trends

Influencers mapping

Identifying and categorising web influencers

Analysis of social data

Analysis of data from online conversations

TF1 Pub

The research on engagement is one of the pillars of branding effectiveness for TF1 Advertising’s research department. For the 6th edition of this study, marking its 10th anniversary, we received tremendous support from OpinionWay, which stood out for its expertise and professionalism. The team was proactive, they perfectly understood our needs and delivered high-quality work, meeting all our expectations.

Together, we were able to produce a study that continues to provide valuable insights to our department and to the market! Many thanks to the OpinionWay team for this fruitful collaboration.

Antoine AUDIT, Advertising research director chez TF1 Pub